Small businesses deserve professional tools without agency complexity.

AppSqrl was created for local service businesses that need their online presence to do something useful: help the right customer understand what they offer and make it easy to get in touch. Too often, a small-business owner faces two extremes — a do-it-yourself website they have to build and maintain alone, or an expensive marketing engagement filled with long contracts, complicated dashboards and services they may not need. AppSqrl is designed to sit in the middle: professional, done-for-you Lead Engines with straightforward pricing, clear ownership and plans that can grow with the business.

A focused system means you don't pay for unnecessary complexity.

AppSqrl specializes in a defined type of customer experience for local service businesses. That lets us spend less time reinventing the process for every client and more time getting the essentials right — mobile usability, customer clarity, lead capture and a straightforward launch.

A real business, run by real people

AppSqrl was founded by Dee Smith, a Certified Public Accountant (CPA) and Certified Government Financial Manager (CGFM). Dee's career has been in accounting and financial management — investment accounting, telecommunications rates and pricing, and public-sector grants management. That work rewards plain numbers, clear terms and records that hold up. AppSqrl is built to the same standard: published prices, a written scope before work starts, and a clear line between what your business owns and what AppSqrl provides.

Who we're for

AppSqrl is built for local service businesses — solo operators getting established, small businesses building their local presence, and growing companies serving more services or areas. Cleaning, pest control, pressure washing, landscaping, plumbing, electrical, HVAC, handyman, painting and other local trades.

The plans are public, the terms are plain, and your business assets stay yours.