Small Business Matters
Practical guidance for building a small business customers can find, trust and choose.
Free, practical guidance for owners of local service businesses — whether or not you ever work with AppSqrl.
The free guide
Plain-English guidance on the basics that help a small business look established, earn trust and keep customers coming back. Topics include:
- Getting the business basics right
- Looking credible before you're big
- Making it easy for customers to contact you
- Handling new leads
- Pricing and quoting fundamentals
- Building customer trust
- Getting and responding to reviews
- Google Business Profile basics and eligibility
- Simple recordkeeping and knowing your numbers
- Customer retention and referrals
- When to bring in professional help
- 90-Day Small Business Action Checklist
The guide is in final preparation. Ask for a copy and we'll send it as soon as it's ready.
Request the free guideThe Starter Toolkit — included with AppSqrl Starter
Starter clients receive the expanded toolkit as part of onboarding:
- Full Small Business Matters guide
- 90-Day Small Business Action Plan
- Customer inquiry response templates
- Review request templates
- Google Business Profile eligibility and setup checklist
- Website content worksheet
- New-customer follow-up checklist