Your website should be your best salesperson — not your business card.
AppSqrl's Lead Engine builds fast, mobile-first websites designed to turn clicks into calls and quote requests. Tap-to-call, quote request forms and your reviews, with every new inquiry sent straight to you. Most standard builds launch in about 10 business days after we have your information, content and approvals.
Choose your plan
Pick the plan that fits where your business is today. You can move up as you grow.
Starter
Get established.
Best for solo, micro and newly established businesses.
- One-time setup
- $499
- Per month
- $79
$499 one-time setup, then $79 per month.
For solo and micro businesses ready to look established and start capturing customer inquiries without buying a larger marketing package.
Includes
- One focused AppSqrl Lead Engine
- Mobile-first customer experience
- Custom domain connection
- Business overview and core service presentation
- One primary service market
- Click-to-call and lead/quote request form
- Direct lead notification
- Core search-ready site structure
- Secure AppSqrl hosting and ongoing platform maintenance
- Google Business Profile eligibility guidance
- Small Business Matters Starter Toolkit
Not included in Starter
- Multiple dedicated service pages for search
- Numerous location or service-area pages
- Ongoing Google Business Profile management
- Advanced local search campaigns or advanced integrations
- Extensive content production
- Monthly strategy calls
Ready for more? Move to Launch when you need dedicated pages for more services, more service areas, or one-time Google Business Profile setup for eligible businesses.
Founding Client Offer
We're reserving special introductory pricing for the first 10 businesses that launch with AppSqrl Starter. $299 setup instead of $499; $79/month thereafter. Same Starter Lead Engine. Same ownership principles. Same month-to-month service.
Founding pricing applies to the one-time Starter setup fee only, for the first 10 businesses that sign up for Starter. The monthly rate is $79 from the start. The offer ends when the 10 spots are filled.
Launch
Build your local presence.
Best for established small local businesses.
- One-time setup
- $999
- Per month
- $129
$999 one-time setup, then $129 per month.
Includes
- 4–5 pages
- Tap-to-call mobile header
- Lead/quote request form
- Hosting, security, backups
- Email lead alerts (text alerts available as a client-owned add-on)
- One-time Google Business optimization + review link (for eligible businesses)
- Standard support response
- 5 edits included / month
Convert
Make more of your traffic count.
Best for businesses ready for deeper conversion and search work.
- One-time setup
- $2,999
- Per month
- $249
$2,999 one-time setup, then $249 per month.
Includes
- 6–8 pages + service areas
- Tap-to-call mobile header
- Hosting, security, backups
- Instant quote / booking form
- Email lead alerts (text alerts available as a client-owned add-on)
- Call tracking
- Monthly performance report
- One-time Google Business optimization + review link (for eligible businesses)
- Support response within 48 hrs
- 10 edits included / month
Grow
Expand your reach.
Best for businesses expanding across more services, territories and ongoing growth.
- One-time setup
- $4,999
- Per month
- $449
$4,999 one-time setup, then $449 per month.
Includes
- 10+ pages with location pages
- Tap-to-call mobile header
- Hosting, security, backups
- Instant quote / booking form
- Email lead alerts (text alerts available as a client-owned add-on)
- Call tracking
- Monthly performance report
- One-time Google Business optimization + review link (for eligible businesses)
- Ongoing Google Business management (for eligible businesses)
- Monthly strategy call
- Support response within 24 hrs
- Unlimited minor edits / month
Google Business Profile setup, optimization or management is available only for businesses that meet Google's eligibility requirements and only when included in the selected plan. Working with a third party
Compare Starter, Launch, Convert and Grow
| Features | Starter | Launch | Convert★ Most Popular | Grow |
|---|---|---|---|---|
| One-time setup | $499 | $999 | $2,999 | $4,999 |
| Then monthly | $79/mo | $129/mo | $249/mo | $449/mo |
| Best for | Best for solo, micro and newly established businesses. | Best for established small local businesses. | Best for businesses ready for deeper conversion and search work. | Best for businesses expanding across more services, territories and ongoing growth. |
| Pages | — | 4–5 | 6–8 + service areas | 10+ with location pages |
| Tap-to-call mobile header | ||||
| Hosting, security, backups | ||||
| Instant quote / booking form | Quote request form | Quote request form | ||
| Lead alerts | Direct lead notification | Email lead alerts (text alerts available as a client-owned add-on) | Email lead alerts (text alerts available as a client-owned add-on) | Email lead alerts (text alerts available as a client-owned add-on) |
| Call tracking | — | Not included | ||
| Monthly performance report | — | Not included | ||
| One-time Google Business optimization + review link (for eligible businesses) | Not included | |||
| Ongoing Google Business management (for eligible businesses) | Not included | Not included | Not included | |
| Monthly strategy call | Not included | Not included | Not included | |
| Support response | — | Standard | Within 48 hrs | Within 24 hrs |
| Edits included / month | — | 5 | 10 | Unlimited minor |
Prices shown are card prices. Pay by bank (ACH) and save about 3%. Some plans may require customer-owned third-party services. Any required service and its exact cost will be disclosed before you approve your build. Those services are billed directly to you when applicable, and AppSqrl does not mark them up.
Built to turn visits into inquiries
Built for the call
Designed to make calling you the easiest next step for a ready customer.
Built for speed
Fast pages help visitors stay long enough to contact you.
Trust on the first screen
Reviews, service area, and ‘available now’ visible before scrolling.
Leads come to you
Every quote request is emailed to you the moment it's submitted.
Simple, honest terms
- 50% of setup due to start, 50% at launch.
- Month-to-month after launch — cancel anytime with 30 days' notice.
- No refunds on completed months.
- You keep your portable assets — your domain, leads and customer data, phone number, content, reviews, and Google Business Profile; the site itself runs on AppSqrl's platform while you subscribe.
- Prices shown are card prices; pay by bank (ACH) and save about 3%.
- No guarantees on lead volume or rankings — we build the site designed to bring them in.